Let’s Wake Up to Our Future: An Exclusive Interview with LHA Chairman Stephane Servin.

Achievements, Opportunities & Challenges of Lombok Tourism

Senggigi, Lombok, June 29 2012: LHA chairman Stephane Servin, general manager of The Santosa at Senggigi, has called for more serious support from local authorities for controlled development of Lombok tourism before potential community benefits are lost.

Recently back from the industry-acclaimed 25th Korean World Travel Fair (KOFTA), Servin outlined LHA efforts to promote tourism, aired his frustration at impediments to appropriate government action and shared his expectations and fears for the industry’s future.

Healthy, controlled tourism development was crucial to the region as it would create direct employment for Lombok’s growing population and generate spin-off jobs in industries such as transport, construction, distribution and retail, he said.

“It also is a chance for a culture and population to be recognized and appreciated internationally and can be an instrument for promoting handicrafts, arts and cultural heritage. Good tourism can be our best ambassador.

“Properly managed and marketed tourism will generate community income, identity and pride as well as regional revenue to maintain cultural heritage at sites and events.

“Unfortunately Lombok is failing to realise its true potential, and advantages for everyone are being lost when tourism clearly is the best and easiest path to progress and economic improvement for Lombok.”

Servin outlined major issues in other industries, which gave tourism its lead. Gold and copper mining, while potentially revenue rich, was associated with major environmental concerns; agriculture was hamstrung by limited land and poor quality product; fish and prawn farming could not meet high rates of local tax; and industrial sea farming projects were impeded by regulation.

“No sector has the potential to create as much direct employment and generate supporting businesses as tourism.”

Servin said local government continued to allocate insufficient funds to produce adequate and appropriate tourism promotional material. “It appears tourism is not given priority status in budget allocations.

“True, we have seen a few Visit Lombok Sumbawa 2012 banners in Mataram, but they seem to target only local tourists.”

LHA had over the past year worked closely with the National Government’s Tourism Ministry.

This year LHA had represented Lombok at 10 international travel industry events and would attend a further eight. A Lombok blog site would be created for visitors to share their experiences and images. It would be linked to social networking sites Facebook and Twitter.

Contemporary presentation material would be developed to meet the needs of guests and potential visitors.

LHA was working with the Agriculture and Cooperative Services Department to achieve improved supply of relevant food products to hotels and restaurants. “We need better supply of quality products at more competitive costs so we can provide a really great value-for-money experience.”

Servin expressed frustration at impediments to tourism growth such as the stalled southern Mandalika project in which “almost nothing has moved in 10 years.”

He called for greater effort to secure new flights, new airlines and higher seat capacity at Lombok’s new international airport.

“We have safety and security issues with villages around the airport trying to dictate how a provincial asset and international aviation facility should be operated.

“It is strange to focus on avoiding conflict with a few hundred people around the airport when hundreds of billions have been invested and while the economic welfare of tens of thousands of people and future investment in the trillions of rupiah are at risk.”

Servin urged local authorities to have higher regard for Lombok tourism as a serious business. “Land issues must be sorted out for new projects and support for investors must be real and consistent.”

Servin said LHA was grateful for limited support from the West Nusa Tenggara (NTB) provincial administration but encouraged it “to find a way” to actively promote tourism in a contemporary style.

LHA investment in tourism promotion had created jobs for thousands and deserved full local government support. “Tourist facilities must be improved. Promotion must be serious and relevant. Industry employees must be educated.

“People with experience and knowledge should be placed in government tourism positions. This is common business sense.

“We have very serious challenges but much can be done, especially by local government, to realise tourism’s true benefits to our communities and to the economy.”

∞ LHA is a member-only association of Lombok and Gili (islands) three-to-five star hotels and resorts.

The Santosa Villas & Resort reinforced it’s socially responsible activities and guest appreciation programs

The Management & Staff of The Santosa Villas & Resort Lombok striven to do the very best for their guests, community, environment and their selves.


Senggigi, Lombok, May 27 2012:  The Santosa Villas & Resort (TSVR) has a lot on their plate for this summer. First, The Santosa was privileged to host many VIP visits in May such as Mr. EE Mangindaan, The Administrative Reforms Minister of Indonesia; Mr. Chappy Hakim, the Indonesian Air Force’s Chief of the Air Staff from 2002 to 2005; Director General of Indonesian Forestry, which also include 12 participants from The Asean Social Forestry Network. Aside from those aforementioned events, The Santosa was also honored to welcome and accommodate Siteminder, an industry leader in Channel Manager and Online Accommodation Booking Systems from Australia for their free seminar,”Redefining Distribution”.


Secondly, The Santosa has been actively promoting Lombok through various travel fairs and events such as Majapahit Travel Fair  2012 in Surabaya and Gebyar Wisata dan Budaya Nusantara (GWBN) in Jakarta, Korea World Travel Fair (KOTFA) in Seoul and Asian Resort Expo in Singapore .The upcoming events which The Santosa will be attending include NATAS August 24-26  in Singapore and MATTA September 7-9 in Kuala Lumpur.


Thirdly, The Santosa’s annual school holiday package is starting this June 15 up till Oct 15 2012. The package is offering a great deal for families who are planning a holiday in Lombok. For only 2.750.000, – net, the package includes staying 3 days 2 nights at Santosa’s Deluxe Suite Room, daily breakfast for 2 adults and 2 children, one free extra bed, 25% discount for F&B and laundry service, free internet and free airport pick-up and drop off. Mr. Yono Sulistyo, The Santosa’s Sales & Marketing Manager confirmed that, “This package was designed exclusively for families and turned out to be such a big success last year that The Santosa decided to offer it again this year”. He added, ”A lot of families want to spend quality time with their kids during the school holidays and most of them want to do something different compared to the previous year. Lombok is a booming holiday destination and many who haven’t been to Lombok want to come and see this idyllic place”. Furthermore, “The Santosa is offering them deeply discounted prices in their holiday package, so all that they need to do now is pack their bags, book the flight and come to experience Lombok at its’ best. And hopefully those experiences will make them want to come back in the future”.


Other than the School Holiday Package, The Santosa is also holding a Photo Contest 2012, entitled ”We Love Santosa & Lombok” for all of their past and prospective guests. This event will be held during a three-month period, from June-August 2012. This Photo Contest is planned to be The Santosa’s yearly guest program; and as a way to express their appreciation and rewarding all of their guests for choosing The Santosa. The prizes include vouchers for 2 nights stay at Deluxe Suite Room (prize value Rp. 4,400,000, -), 2 nights stay at Deluxe Cottage (prize value Rp. 2,400,000, -) and 2 nights stay at Terrace Room (prize value Rp. 1,600,000, -)

Manerly F. Salvatore, Public Relations Liaison at The Santosa Villas & Resort, explained, “Apart from that, the photo contest is also intended to promote Lombok as a beautiful tourist destination. We believe, as a company in the hospitality & tourism industry, it is also our primary function to promote our island actively as an attractive business, events and holiday destination to domestic and international markets”. It is our hope that this Photo Contest will increase people’s awareness about Lombok and will also generate a positive sense of community identity and pride amongst the locals.’


Moreover, The Santosa is also launching staff health & wellness activities, and many community-support programs such as Beach Cleaning during the weekends of May and June 2012 (dependent on weather conditions), a Blood Drive in June 2, 2012 and Free English Tutoring Program for Schools in July/August 2012. “We are also planning to have even more community-support activities during the month of Ramadan. It is said that life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more. And, we do believe that hands that give also receive.”


VIP visits The Santosa Villas & Resort

The Santosa Villas & Resort Lombok Welcomed Chappy Hakim, A Retired Marshall and Former Chief of the Indonesian Air Force.


Senggigi, Lombok, May 1 2012:  The Santosa Villas & Resort (TSVR) recently hosted Mr. Chappy Hakim, the Indonesian Air Force’s Chief of the Air Staff from 2002 to 2005. Mr. Hakim and his family arrived at BIL (Bandara Internasional Lombok) with a Sky Aviation Flight from Denpasar at 14.00 p.m. Saturday April 28, 2012. This was their first visit to Lombok. Upon arrival at The Santosa Villas & Resort, they were greeted by a welcoming party comprised of The Santosa General Manager, Mr. Stephane Servin, MICE Manager Mrs. Ayu Widnyani and an assortment of The Santosa’s management and staff. This was followed by a business lunch at the Seaside Restaurant the next day.


As an Air Chief Marshall, Mr. Hakim has received a four-star rank and a NATO ranking code of OF-9. Some of the positions he has held include the Commandant of an Air Force Base, the Operations Director of The Air Force Head Quarters, Governer of The Air Force Academy, Assistant to the Chief of Staff of the Personnel Department, and General Commander of the Indonesian Armed Forces Academy. He is also an MURI (Indonesian Records Museum) award winner for publishing more than a hundred books in one year and has garnered many other awards as well.

Besides Mr. Hakim, The Santosa Villas & Resort was honored to welcome and host many other recent VIP visits, such as Mr. Toto Utomo Budi Santosa, Secretary General of the Indonesian Social Ministry on April 24-April 25, 2012 and the Director-Generals of Ministry, Labor and Transmigration from 15 different countries, including Indonesia, South Korea, Saudi Arabia, etc., from April 29 – May 2, 2012.

The Santosa Villas & Resort Celebrates Its 4th Anniversary

The Team Building Activities by the Management & Staff of The Santosa Villas & Resort Lombok Hope to Bring Fresh Minds for Better Results.


Senggigi, Lombok, April 16 2012:  The Santosa Villas & Resort (TSVR) continued its 4th anniversary celebration by hosting outbound team building activities for all of its management and staff at Batu Kumbung, Lingsar. With its activities’ slogan, “Fresh Minds for Better Results”, the teambuilding activities were held on two different occasions, March 31 2012 (attended by the first group: 160 participants) and April 7 2012 (attended by the second group: 143 participants). Both were instituted to nurture and support the relationship between all of the Santosa’s employees and also to stimulate problem-solving tasks designed to help group members develop their capacity to work together effectively.


The outbound programs, which started at 7:00 a.m. and finished at 6:00 p.m., were organized and conducted by the Pathfinder Outbounds and TSRV committee. Activities included an ice breaking session, 9 outdoor games, a low rope course and village tours while in the field, with additional games like Cargo Net and Flying Fox. The Santosa also partnered with many of the most respected names in Lombok to provide the door prizes, such as a TV, Laptop, Cellphones, and Hotel & Flight Vouchers.


In the end, the activities were well appreciated by the whole Santosa Team. They not only provided an enriching experience and invaluable memories, but also effectively highlighted the participants’ individual talents and thus established that the strength of a team also lies in its differences. Staff members’ spirits sored high and everyone also shared an important bonding experience.


The Santosa believes that maintaining healthy employee/staff relations is a pre-requisite for its’ success. It will lead to a more efficient, motivated and productive team which further leads to better capabilities and a commitment to working together harmoniously in order to provide the best of services to their guests and associates. The Santosa continues to encourage and expect each of their management and staff members to do their personal best in order to ensure their guests feel comfortable and appreciated.


Over the years, the hotel has embraced the spirit of change and innovation while becoming one of Lombok’s best 4-star hotels. The Santosa has hosted many major national and international events, press conferences and world leaders.  In 2009, The Santosa hosted the “Visit Lombok and Sumbawa 2012” Tourism Promotion Campaign, with Indonesian President  Soesilo Bambang Yudhoyono and Indonesian tourism minister Jero Wacik both in attendance. The Santosa was also honored to host the ASEAN Foreign Ministers’ Meeting (AMM) – Retreat and Special Meeting of the ASEAN Coordinating Council (ACC) on 4 – 17 January 2011.


Today, the Santosa comprises a total of 194 spacious rooms, including private pool villas, deluxe suites, deluxe cottages, and superior and terrace rooms. The Santosa’s beach front property is conveniently and strategically located in the heart of Senggigi, Lombok and boasts 4 signature restaurants and bars, elaborate banquet facilities with various sized ball rooms and meeting rooms, a day spa, two tennis courts and the biggest free-form shaped swimming pool in Senggigi making it an excellent choice for business and leisure travelers alike. The price per room rates offer comfort and quality at an unbeatable value.


Coming together is the beginning. Staying together is progress. Working together is success.

For further information on The Santosa, guests may visit santosalombok.com, email: info@santosalombok.com or call +62 370 693 090. Travelers or media can also follow The Santosa Villas & Resort on facebook.com/santosalombok or twitter.com/santosalombok.



 The Santosa Management & Staff would like to use this opportunity to send sincere gratitude for all of their 4th anniversary event’s sponsors/partners for the generous help and support: Garuda Indonesia, Trans Nusa, Gili Cat Fastboat, Gili Gili Fastboat, Biru Langit Event Organizer, Bidy Tour, Bali Wedding Expert, Kosaido Golf Course, Dablongan Clothing Purwokerto, Depo Jaya Bangunan, Classmild, BNI, Mandiri, McDonalds, Sendok Bar & Restaurant, Square Restaurant & Lounge, Alberto Café, Horizon Digital Printing, Toko Buku Karisma, Bayu Technic, Salon 76, Salon Dende, Laboutique, Arena Club, KSB, Ananta Pest Control, Calmic, PT. Artaboga Cemerlang and other hospitality companies in Lombok.